Researcher Profiles
Simon Wardley
Researcher

Simon Wardley, based in the UK, is a Researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service helping clients anticipate market and ecosystem developments.

Simon’s focus is on the intersection of IT strategy and new technologies, and he is the author of multiple reports including Clash of the Titans – Will China Dethrone Silicon Valley?  where he assesses the hi-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including Of Wonders and Disruption,  The Future is More Predictable Than You Think - A Workbook for Value Chain MappingBeware of Geeks Bearing Gifts: Strategies for an Increasingly Open EconomyLearning from Web 2.0 and A Lifecycle Approach to Cloud Computing.

Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.  From Canon’s early leadership in the cloud computing space in 2005 to Ubuntu’s recent dominance as the #1 Cloud operating system.

As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.  He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics.

Simon is a regular presenter at conferences worldwide, and has been voted as one of the UK's top 50 most influential people in IT in Computer Weekly's 2012 and 2011 polls.

 

 

RELATED PUBLICATIONS

Designing for constant evolution: Pioneers, Settlers and Town Planners

13 FEB 2017 / SIMON WARDLEY

Raising Your Organization’s Digital IQ – Presented on 26 May 2016 at US LEF Executive Forum, Washington DC

01 JUN 2016 / SIMON WARDLEY, DAN WAKEMAN, EDWARD HESS, DAVID MOSCHELLA, LEWIS RICHARDS, DAN HUSHON, THOMAS POWER, DAVID GOLDSBY, BOB BARKER, IBRAHIM JACKSON, ROBINA CHATHAM, RICHARD DAVIES, DAVID REID

Clash of the Titans: Can China Dethrone Silicon Valley?

13 JAN 2016 / SIMON WARDLEY

Raising Your Organization’s Digital IQ – Presented on 11 November 2015 at European LEF Executive Forum, London

13 NOV 2015 / LEMUEL LASHER, SIMON WARDLEY, KIRT MEAD, DAVID MOSCHELLA, LIAM MAXWELL, BOB BARKER, MARK KENNEDY, THOMAS POWER, EDWARD HESS, RICHARD BHANAP, RICHARD DAVIES

Silicon Valley versus China – Examining the Impact of Strategic Play

03 JUN 2015 / SIMON WARDLEY

PRESS ARTICLES

The Problem with China Isn't China - It Usually Us
ComputerWeekly (Jan 2016)
Evolving Enterprise Collaboration to Digital Ecosystems
Forbes (Oct 2015)
Simon Wardley's 100-Day Corporate Get Fit Plan
CIO.co.uk (Aug 2015)
Bridging the Gap Between IT and your Business
CIO.co.uk (Apr 2015)
An Introduction to Wardley 'Value Chain' Mapping
CIO.co.uk (Mar 2015)
Watch Simon's keynote presentation from OSCON 2014, An Introduction to Value Chain Mapping
Youtube (Oct 2014)
Watch an interview with Simon on the concept of value chain mapping recorded at OSCON 2014
OSCON (Oct 2014)
Value chain mapping - learning to use IT as a strategic weapon
Computer Weekly (Dec 2013)
The Top 100 Cloud Computing Experts on Twitter
The Huffington Post (Aug 2013)
Open Source is just a Weapon
Computer Weekly (Jan 2013)
Wondering What Present to Buy your Mum? Your Phone will Know
The Sunday Times (Jan 2013)
Everyone's an Innovator - Opening Data to Create Value
Silicon Republic (Jan 2013)
Watch Simon's presentation from the CW event (November 2012) on the fundamentals of change and why business activities evolve here
CW Event (Nov 2012)
LEF's Simon Wardley makes the UK Top Tech 50 Most Influential People in IT for second year running
Computer Weekly (Nov 2012)
To Be Open or Not To Be, That is the Question
Computer Weekly (Jul 2012)
Not Enough Pizza? Why Your Tech Projects are Failing to Deliver
TechRepublic.com (Jun 2012)
The UK's Battle for Open Standards
O'Reilly Radar (May 2012)
Why Great Companies Die - Repeatedly - and is Microsoft Next?
Computer Weekly (May 2012)
Pet Rocks of the Software Kind
Forbes (Apr 2012)
Ignore the Extremists in the Software Standards Wars
Forbes (Apr 2012)
Be Wary of Geeks Bearing Gifts
Forbes (Apr 2012)
What Businesses Should Learn from Web 2.0
Computer Weekly (Mar 2012)
LEF's Simon Wardley nominated in CW's Top UK Tech 50 - Cast Your Vote Now
Computer Weekly (Nov 2011)
Situation Normal, Everything Must Change
Strata Jumpstart 'The Business of Data' Conference (Sep 2011)
Situation Normal, Everything Must Change
The Web Host Industry Review (WHIR) (Aug 2011)
The 25 Most Influential People Tweeting About Cloud Computing
The Next Web (Apr 2011)
Pinning Down Cloud Computing.
Wall Street Journal Europe (Feb 2011)
Watch one of Simon's presentations on YouTube from July 2010, entitled Situation Normal, Everything Must Change
Youtube (Jul 2010)