Researcher Profiles
Jim Ginsburgh
Research Associate

Jim Ginsburgh, based in the US, is a Research Associate for the Leading Edge Forum.  Jim is the co-author of multiple reports. His most recent publication (February 2015) is entitled A Guide to Co-creating Value with Your Customers, authored with Doug NealLewis Richards and Professor Venkat Ramaswamy from the University of Michigan.  

In February 2014, Jim co-authored the report Next Generation Consumerization – Co-creating Value with your Customers with Research Fellow, Doug Neal, and prior to that the reports entitled, The Consumerization Workbook and Preparing for a Post-PC World.

Jim's areas of expertise include leadership of a large IT organization and global business enterprise architecture.

After a distinguished 36 year career with BP, Jim is now providing IT consulting services through his affiliation with SimplyBetterIT.com.

As VP of Enterprise Architecture at BP, he was instrumental in leading an effort to move around one third of their PCs to a consumer model and also initiated a digital allowance programme.  For his leadership efforts, Jim was named an ‘IT Agenda Setter’ by Silicon.com.

Jim has subsequently advised a range of companies and organizations on IT strategy and simplification.

He has written a number of articles and has spoken at many industry conferences on the subject of moving enterprises to a more consumer-like model of computing.  In his presentations, he emphasizes that much of the challenge is about change management rather than technology.  If one were starting a new company today, it would be obvious to embrace a consumer model straightaway.

Jim has an MBA from the Loyola University of Chicago – Graduate School of Business.

Recent press articles
Future Thinking
(February 2014):  Q&A:  Jim Ginsburgh - The 'Father of BYOD'

CITEworld (May 2013):  Next up:  The consumerization of power

CITEworld (April 2013):  The Three Kinds of Employees and How They React to Consumerization

CITEworld (February 2013):  Advice to IT:  how to make your consumerization project stick

CITEworld (December 2012):  How to develop a business case for an IT consumerization project

CITEworld (November 2012):  How IT can remain relevant in a do-it-yourself world

RELATED PUBLICATIONS

A Guide to Co-creating Value with Your Customers

06 FEB 2015 / DOUGLAS NEAL, JIM GINSBURGH, LEWIS RICHARDS, VENKAT RAMASWAMY

Preparing for the Employee and Customer of the Future - Next Generation Consumerization

14 FEB 2014 / DOUGLAS NEAL, JIM GINSBURGH

Next Generation Consumerization - Co-creating Value with your Customers

03 FEB 2014 / DOUGLAS NEAL, JIM GINSBURGH, DAVID MOSCHELLA

Next Generation Consumerization - Co-creating Value with the Employee & Customer of the Future

17 SEP 2013 / DOUGLAS NEAL, JIM GINSBURGH

Making Best Use of our Consumerization Workbook – presentation

29 JAN 2013 / JIM GINSBURGH, DOUGLAS NEAL