James is focused on working with clients to understand and embrace emerging and future technologies, and develop the pre-requisite skills required across the workforce to recognise the new opportunities these technologies can catalyse within organisations. He is a member of the LEF 21st Century Human Programme, as well as being responsible for the LEF's own technology solutions.
James comes from a background of professional sports, performance management and coaching, and has worked extensively in the application of these techniques in a business context, interpreting how people use technologies and services around them to shape their everyday lives. He has led many large-scale implementation projects around CRM and Learning Management Platforms, developing a deep appreciation and understanding of technology, which has been augmented as an early adopter of social and consumer technologies, and their application in the workplace.