David Reid

Dave is responsible for the day to day operations of the LEF and plays a lead role in the shaping and delivery of the research agenda to clients. Dave has significant experience in helping business and technology executives re-shape their plans to exploit the opportunities offered in the digital world. Alongside his general leadership role, Dave has driven research into business and digital transformations with C-Level leaders and is heavily involved in the delivery of advisory work and facilitation of LEF Study Tours.

Before joining LEF, Dave spent a decade with GlaxoSmithKline in a wide variety of UK and International roles. He latterly led global cross-functional teams to define and implement product and technology roadmaps. Dave also spent time as Director for IT Strategy in the GSK Commercial Business, where he led the development and approval of strategies to support CRM and sales force mobility in over 70 countries.

Aside from his professional responsibilities, Dave likes to spend his spare time with his two young daughters and has a keen interest in cycling, golf and cars and motorcycles.