Researcher Profiles
David Reid
Programme Director, Leading Edge Forum

David Reid, based in the UK, is Programme Director for Leading Edge Forum. In this position, David works with clients across all research domains to use recent research in resolving their most pressing business issues, thus delivering additional value from our network of practitioners and published materials.  David is also a core member of the Business Relationship Management (BRM) instructor team.

David is a seasoned IT leader having spent over a decade with GlaxoSmithKline, one of the world's leading research based pharmaceutical and healthcare companies, where he performed a number of UK and International roles within Group IT and the wider commercial lines of business.  He was latterly Global Product Manager for Mobility and Closed Loop Marketing, where he was responsible for defining and implementing product and technology roadmaps, leading a cross-functional matrix team delivering multiple projects in support of commercial and digital marketing objectives.  Prior to that, David was Director for IT Strategy in the GSK Commercial Business, where he led the development and approval of strategies to support CRM and sales force mobility in over 70 countries.

David has a BA Hons from the University of Plymouth and an MBA from the Open University.

RELATED PUBLICATIONS

BRMs Must Add Digital Business Leadership (DBL) Skills to their Toolkit to Remain Successful – Presented on 13 October 2016 at BRM Regional Briefing, London, UK

17 OCT 2016 / MIKE BOWDEN, DAVID REID, ROBINA CHATHAM, IAN COHEN

Raising Your Organization’s Digital IQ – Presented on 26 May 2016 at US LEF Executive Forum, Washington DC

01 JUN 2016 / THOMAS POWER, DAN WAKEMAN, EDWARD HESS, DAVID MOSCHELLA, BOB BARKER, DAN HUSHON, SIMON WARDLEY, DAVID GOLDSBY, LEWIS RICHARDS, IBRAHIM JACKSON, ROBINA CHATHAM, RICHARD DAVIES, DAVID REID

Announcing LEFs Strategic Alliance with Business Relationship Management Institute (BRMI)

11 NOV 2015 / DAVID REID

2012 Study Tour Report: The Future of Do-It-Yourself Technology

20 FEB 2013 / DOUGLAS NEAL, ADRIAN SECCOMBE, DAVID REID, SIMON WARDLEY