David Moschella is a Research Fellow at LEF where he explores the global business impact of digital technologies, with a particular focus on disruptive business models, industry restructuring, and international competition. A well-known speaker, writer, and thought leader, David’s latest book is: Seeing Digital – A Visual Guide to the Industries, Organizations, and Careers of the 2020s. He is also the author of two earlier books: Customer-Driven IT (Harvard Business School Press, 2003), and Waves of Power (Amacom, 1997). He has lectured and consulted on digital trends and strategies in more than 30 countries, working with leading customers and suppliers alike. Before LEF, for more than a decade, David was in charge of worldwide research for IDC, the largest market analysis firm in the IT industry, responsible for the company’s global technology industry forecasts and insights.