Research Associates

David Moschella

Research Associate

David Moschella

David Moschella is a Research Associate of LEF. A well-known speaker, writer, and thought leader, David’s latest book is: Seeing Digital – A Visual Guide to the Industries, Organizations, and Careers of the 2020s.  He is also the author of two earlier books: Customer-Driven IT (Harvard Business School Press, 2003), and Waves of Power (Amacom, 1997). He has lectured and consulted on digital trends and strategies in more than 30 countries, working with leading customers and suppliers alike. Before LEF, for more than a decade, David was in charge of worldwide research for IDC, the largest market analysis firm in the IT industry, responsible for the company’s global technology industry forecasts and insights.


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Future thinking & strategy

Re-imagining business

Leadership & capabilities