Published

18

Jun

2004

Report

The ‘Consumerization’ of Information Technology

The ‘consumerization’ of information technology is a powerful trend that promises many significant long-term business consequences, including radically lower costs, greatly improved functionality, and successive generations of users who are ever more technology-savvy.

The ‘Consumerization’ of Information Technology

Consumer devices and infrastructure are also becoming an important platform for a wide variety of innovative new products, services and applications. In this paper we take a high-level look at what we mean by consumerization, why this process matters to businesses of all sizes, and how companies should begin to approach and manage this important and still not fully appreciated phenomenon. Subsequent research will focus on consumerization’s effect upon IT infrastructure, recommended strategies for implementation and detailed case studies. We believe that this issue is important enough to merit ongoing research coverage for the next few years.


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