Preview chapter seeing digital
Seeing Digital is David Moschella’s latest and most anticipated book release; we are delighted to share a preview chapter that continues the narrative around platforms.
In this chapter, we will explain why the term ‘platform’ has become so popular in business today. For decades, the computer industry has been grounded in a platform-based approach, with one technology innovation built upon another to enable continual improvement and evolution. But now that traditional businesses must increasingly become ‘digital first,’ platform thinking – and its associated designs and economics – is reshaping industry and organizational strategies in just about every business sector. In many ways, the Matrix can be seen as a vast web of interlocking platforms.