Mapping #3 uncertainty driven project execution
Competition between companies is constantly getting fiercer and fiercer. Reduction of communication barriers (for both information exchange and physical cargo) has increased the speed at which products penetrate markets.
At the same time, it has become far easier than at any time in history to win a market but also to lose it. Having good product ideas is no longer enough; one has to excel at project management, too.
Mapping #3: Uncertainty-driven project execution.