A Guide to Co-creating Value with Your Customers

The concept of co-creation is not new. Companies have been working closely with their customers and suppliers to pursue joint opportunities and address common challenges for as long as firms have existed.

A Guide to Co-creating Value with Your Customers

This type of customer engagement is basically common sense. We see co-creation as a priority because it is a key component of the shift from inside-out to outside-in marketplace dynamics and the transition from enterprise to consumerized IT. In both cases, co-creation has entered a new and more pervasive phase. Our guide to co-creation has been designed to help clients in what will be a long and transformative journey.


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