A Guide to Co-creating Value with Your Customers

The concept of co-creation is not new. Companies have been working closely with their customers and suppliers to pursue joint opportunities and address common challenges for as long as firms have existed.

This type of customer engagement is basically common sense. We see co-creation as a priority because it is a key component of the shift from inside-out to outside-in marketplace dynamics and the transition from enterprise to consumerized IT. In both cases, co-creation has entered a new and more pervasive phase. Our guide to co-creation has been designed to help clients in what will be a long and transformative journey.

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