Maps have been critical in many forms of competitive engagement throughout history. They help us to understand where we are, why we take action, how we can outmanoeuvre foes and what escape routes we have if things go wrong.
Military maps traditionally describe a geographical environment, the physical landscape in which the theatre of battle operates. But business is also a form of conflict – a competitive engagement between opponents, fought over a landscape of consumers, suppliers, resources and changing technology. We believe that maps also matter a great deal in such engagements, and thus companies must be sure to map their business landscape effectively.
This workbook outlines the mapping process, which can be used to support a variety of specific strategic plays such as reducing/increasing barriers to entry, exploiting ecosystems, using open technologies, anticipating rivals and many other goals and tactics.
Watch a video that describes the mapping concept.
For detailed information, watch a presentation video, Strategies for an Increasingly Open Economy.
Learn more about how our popular Value Chain Mapping workshops can help you anticipate the future.
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