Research Library

The Emerging Double-Deep Economy

Five years ago, LEF coined the term ‘double-deep’ employees to describe those individuals who know both their job – be it marketing, engineering, accounting, and so on – as well as the IT relevant to that job.

Today, as IT becomes embedded in just about every business and societal task, we are seeing the emergence of a truly double-deep economy, where industries, firms, jobs, products, services, education, training, and individual workers increasingly rely on an inseparable mix of business and IT skills. 

In this session, David Moschella explored the implications of this double-deep mandate for organizational, individual and national competitiveness.

Watch a video where we discuss the term double-deep and how its forces are reshaping today's economy.


01 David Reid – Introduction

PDF (867.6 KB)



David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.