Research Library

The Consumerization Workbook

This workbook is the follow-up to Preparing for a Post-PC World, which identified opportunities for businesses to leverage the combination of new, consumer-driven technologies and increasingly tech-savvy employees.  

That report assessed Bring Your Own Technology (BYOT) – the switch from working with devices and services provided by the organization to devices and services chosen and often owned by individuals. 

This workbook provides tactical advice for establishing not just BYOT, but two related future Enterprise IT requirements:  the support of Do-It-Yourself (DIY) self-service computing and the implementation of Outside-in IT architectures.

It includes our popular LEF Readiness Assessment tool – a series of questions about your organization that will help you understand the factors necessary for consumerization success, while identifying the gaps that you need to close.  

Watch a video of Doug Neal and Jim Ginsburgh discuss some of the concepts mentioned in this workbook.


Executive Summary

PDF (1.5 MB)


PDF (3.9 MB)



Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.