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The ‘Consumerization’ of Information Technology

  • PUBLISHED
  • 18 Jun 2004

The ‘consumerization’ of information technology is a powerful trend that promises many significant long-term business consequences, including radically lower costs, greatly improved functionality, and successive generations of users who are ever more technology-savvy.

Consumer devices and infrastructure are also becoming an important platform for a wide variety of innovative new products, services and applications.

In this paper we take a high-level look at what we mean by consumerization, why this process matters to businesses of all sizes, and how companies should begin to approach and manage this important and still not fully appreciated phenomenon.

Subsequent research will focus on consumerization’s effect upon IT infrastructure, recommended strategies for implementation and detailed case studies.

We believe that this issue is important enough to merit ongoing research coverage for the next few years.

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Position Paper

PDF (278.7 KB)

AUTHORS

 
Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.
 
David Moschella
Research Fellow
David Moschella is a Research Fellow at the Leading Edge Forum where he explores the global business impact of digital technologies, with a particular focus on disruptive business models, industry restructuring, and machine intelligence.  Before LEF, for more than a decade, David was in charge of worldwide research for IDC, the largest market analysis firm in the information technology industry, responsible for the company’s global technology industry forecasts and insights. A well-known international speaker, writer, and thought leader, David has recently released his latest book, Seeing Digital – A Visual Guide to the Industries, Organizations, and Careers of the 2020s.  He is also the author of two earlier books – Customer-Driven IT (Harvard Business School Press, 2003), and Waves of Power (Amacom, 1997). He has lectured and consulted on digital trends and strategies in more than 30 countries, working with leading customers and suppliers alike.  David lives in Boston, MA.     

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