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Successful Business Relationship Management: Collaboration for co-creation of value - podcast

Lyn Ferrara and Alex Mayall draw on the findings of this major research project to explore how organizations can construct Business Relationship Management programmes that are appropriate for their particular circumstances. In this critical area there is no 'one-size-fits-all' solution.

See event: Successful Business Relationship Management: Collaboration for co-creation of value (24 Jan 2006)

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