Research Library

Strategy 2.0: Navigating to Win in the 21st Century Networked World

This presentation outlines the challenges of developing business strategies shaped by new developments in information technology loosely termed as Web 2.0. While the new technical functionality appears to hold promise, business models that take advantage of this functionality are far from clear. Using a set of case studies into Google, Yahoo!, Microsoft, Amazon and eBay, Professor Venkatraman discusses the tight interconnection between IT functionality and business strategies in an increasingly global, networked marketplace.

See event: Business & Technology Co-evolution – The Dynamics of 21st Century Economic Change