Research Library

Post-PC, Bring Your Own Technology (BYOT) Workbook – video

The shift to a post-PC world may sound like a technology project, but in practice it will be a major change management initiative. Technology change will be required, but we will also see significant human changes in roles and practices across the organization.

If it is to succeed, the IT function will have to think in change management terms and concern itself with issues beyond its traditional territory. The purpose of this workbook (due for publication later this year) is to help IT organizations work their way through the many facets of change that must be addressed in moving to the post-PC world.

Watch a video of Doug Neal and Jim Ginsburgh discussing the main aims of the research, the approaches they've taken, and the opportunities beyond BYOD including Do-It-Yourself and Outside-In:



Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.