Research Library

Outside-In Barometer

As discussed in the Report, Building your Firm from the Outside-in, today’s highly interconnected customers, ecosystems and cloud computing platforms are pushing the business centre of gravity outside of the walls of the firm.

Effective internal company systems, processes and value chains will always be essential, but businesses will increasingly need to harness the skills, capabilities and passions of the external marketplace.

In December 2013, we conducted a survey of more than 300 senior IT leaders in large commercial organizations. In this report we present the main findings, which show that while the rate of change varies considerably by issue, firm, industry and country, the overall shift toward both outside-in Business Strategies and outside-in Information Technology Management is well under way.

Take the Barometer self-assessment and see how your organization measures up.

Review the infographic - IT Management must work to close the gap!

For help in advancing your outside-in approach, contact your dedicated Account Representative.


Single Topic Report

PDF (4.8 MB)

Executive Summary

PDF (2.7 MB)


David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.