Research Library

Of Wonders and Disruption – presentation 1

Today’s breakthrough innovations are tomorrow’s commodities.  Yesterday's hot stuff is today's boredom.  However, this constant drive to commoditize the once novel enables the building blocks of future more complex and more magical systems.  Utility provision of electrical power was an important achievement, but its main significance was the enablement of new worlds of wonder such as radio, television, air conditioning and eventually computing.

Today, many aspects of business life are becoming commodities – from IT systems to manufacturing.  Along with the disruption (and failure) this causes to past incumbents, the question remains ‘what might this enable?’

In this session, Simon examined what is changing, what it might enable and how we should think about the future.


Of Wonders and Disruption_Simon Wardley.pdf

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Simon Wardley
Simon Wardley, based in the UK, is a Researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service helping clients anticipate market and ecosystem developments. Simon’s focus is on the intersection of IT strategy and new technologies, and he is the author of multiple reports including Clash of the Titans – Will China Dethrone Silicon Valley?  where he assesses the hi-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including Of Wonders and Disruption,  The Future is More Predictable Than You Think - A Workbook for Value Chain Mapping, Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy, Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.  From Canon’s early leadership in the cloud computing space in 2005 to Ubuntu’s recent dominance as the #1 Cloud operating system. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.  He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics. Simon is a regular presenter at conferences worldwide, and has been voted as one of the UK's top 50 most influential people in IT in recent Computer Weekly polls.