Research Library

Next Generation Consumerization - Platforms for Co-creation

The Consumerization of Information Technology is just getting started, and today’s emphasis of BYOD should be seen as just an important initial phase. Additionally, the Next Generation of Consumerization will be more about the customer than the employee, as a whole new wave of sensors, wearable devices, analogue-to-digital technologies and emerging hacker communities make post-PC customer co-creation a pervasive and powerful reality.

In this session, Doug demonstrated some key consumerization technologies of the future. He also presented the initial results of our Customer Co-Creation Workbook research (being undertaken with Professor Ramaswamy), as well as the thinking behind our 2014 Co-creation and Disruption Study Tour.


01 David Reid – Introduction

PDF (2.3 MB)



Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.