Research Library

Making Best Use of our Consumerization Workbook – presentation

In this web conference we discussed how to make the best use of our Consumerization Workbook, which is the follow-up to our 2011 report, Preparing for a Post-PC World.  

In developing that report, we realized that many of the benefits of consumerization had been known for many years.   However, most firms were having difficulty implementing programmes that would let employees do more.  The workbook provides diagnostics, lessons learned, and road map assistance to help firms address the issues that are barriers to taking advantage of consumerization.


01 David Reid – Introduction

PDF (1.2 MB)


MPEG (4.9 MB)



Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.