Research Library

Leveraging Partnerships Between Marketing and IT to Drive Corporate Growth – video

The convergence of IT, Marketing and Sales is happening on many fronts, but perhaps none more important to business growth than demand generation. Business analytics and mobile and social media provide entirely new ways of finding and nurturing customers, but only if these rapidly changing technologies are effectively deployed. 

LEF Research Associate, Frank Cutitta discusses some of the findings from his research entitled, Growing Out of the Socially Awkward Phase: Leveraging the Co-evolution of Marketing and IT: