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Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT – report
Learning from Web 2.0 – presentation 1

Learning from Web 2.0 – podcast

  • PUBLISHED
  • 20 Mar 2012

In this web conference, Simon Wardley discusses how explosions of industrial creativity rarely follow the invention or discovery of a technology, but instead its commoditization – that is, it wasn’t the discovery of electricity, but Edison’s introduction of utility services for electricity that produced the creative boom that led to recorded music, modern movies, consumer electronics and even Silicon Valley.  However, utility provision of electricity did more than just create a new world – it disrupted existing industries (both directly and through reduced barriers of entry).  It also allowed for new practices and methods of working to emerge, and even resulted in new economic forms – such as Henry Ford’s Fordism.

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Podcast

MPEG (29.7 MB)

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01 David Reid – Introduction

PDF (11.9 MB)

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AUTHORS

 
Simon Wardley
Researcher
Simon Wardley, based in the UK, is a Researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service helping clients anticipate market and ecosystem developments. Simon’s focus is on the intersection of IT strategy and new technologies, and he is the author of multiple reports including Clash of the Titans – Will China Dethrone Silicon Valley?  where he assesses the hi-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including Of Wonders and Disruption,  The Future is More Predictable Than You Think - A Workbook for Value Chain Mapping, Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy, Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.  From Canon’s early leadership in the cloud computing space in 2005 to Ubuntu’s recent dominance as the #1 Cloud operating system. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.  He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics. Simon is a regular presenter at conferences worldwide, and has been voted as one of the UK's top 50 most influential people in IT in Computer Weekly's 2012 and 2011 polls.    

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