Research Library

Learning from Web 2.0 – presentation 2

All organizations exist in a state of product and service competition and in an evolving environment.  Things change.  Nowhere is this more true than in IT and currently the industry is overwhelmed with terms like cloud, consumerization, ecosystems, deperimenterization, post-PC and collaboration.   Today, IT is often blamed for being the barrier to innovation and collaboration.

In this event, we cut through the fog to explore how things are changing and what this means for your organization.  How do you securely collaborate with others in a mobile and open world?  With demonstrations of the latest MOD technology in this space, this event provides an opportunity to discuss the issues facing organizations today.


01 David Reid – Introduction

PDF (13.8 MB)



Simon Wardley
Simon Wardley, based in the UK, is a Researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service helping clients anticipate market and ecosystem developments. Simon’s focus is on the intersection of IT strategy and new technologies, and he is the author of multiple reports including Clash of the Titans – Will China Dethrone Silicon Valley?  where he assesses the hi-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including Of Wonders and Disruption,  The Future is More Predictable Than You Think - A Workbook for Value Chain Mapping, Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy, Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.  From Canon’s early leadership in the cloud computing space in 2005 to Ubuntu’s recent dominance as the #1 Cloud operating system. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.  He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics. Simon is a regular presenter at conferences worldwide, and has been voted as one of the UK's top 50 most influential people in IT in recent Computer Weekly polls.