Research Library

From Consumerization to the Cloud - The Accelerating Business Impact

If there is a simple mantra that can describe the direction that many of our clients are pursuing, it would be this:  virtualize, consumerize, and reposition. Virtualization is the key to the agile, variable cost models needed for today’s demanding business climate.  Consumerization will give employees the tools they need, and provide the cost savings companies demand.  Once both virtualization and consumerization are in place, the enterprise IT function can be repositioned to create new value for the firm. In this kick-off session, David described this long term Enterprise IT vision, and the state of reality today.


Event Presentation

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David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.