Research Library

2015 Study Tour Report: Experiencing the Future

The 2015 Study Tour was designed to help participants identify and keep pace with the technologies that will shape the contemporary digital ‘Matrix’ landscape of the future.

Ever since we began our consumerization research a decade ago, we have stressed the importance of hands-on experience, but this need is especially vital in today’s environment of mobility, wearables, virtual reality, social collaboration and the internet of things. We believe that widespread personal usage of these emerging technologies is now an essential part of your firm’s ability to exploit new digital opportunities and defend against potentially disruptive market shifts. Providing participants with multiple means for direct technology experiences was a major goal of this year’s Tour programme.

This report summarizes what we heard on the tour from 15 large and emerging technology firms, supplemented by LEF and client presentations, including the themes and insights delegates took away motivated to engage with the future and improve their organizations.

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Study Tour Report

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AUTHORS

David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.    

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