Research Library
Monthly Research
& Market Commentary


Experiencing the Future – Highlights of the 2015 LEF Study Tour

In a recent LEF research paper, we described the contemporary digital landscape as a Matrix of ever-richer and expanding capabilities that challenge us to re-imagine just about every aspect of society, while redefining how we as businesses must learn to operate and innovate. 

2015 Study Tour Finding

This year’s group seemed especially motivated to engage with the future and improve their organizations.

Identifying and keeping pace with the technologies that will shape these dynamics has long been the mission of our annual Study Tours. In late September, we took an international cast of some 40 clients to Silicon Valley for six intensive days that included meetings with 15 large and emerging technology firms, supplemented by LEF and client presentations, demonstrations and discussions. This year’s group seemed especially motivated to engage with the future and improve their organizations.

Ever since we began our consumerization research a decade ago, we have stressed the importance of hands-on experience, but this need is especially vital in today’s environment of mobility, wearables, virtual reality, social collaboration and the internet of things. We believe that widespread personal usage of these emerging technologies is now an essential part of your firm’s ability to exploit new digital opportunities and defend against potentially disruptive market shifts. Providing participants with multiple means for direct technology experiences was a major goal of this year’s Tour programme.

While the Tour covered a wide range of technologies and issues, often in considerable depth, the key findings and messages coalesced around three main areas.

1. Innovation at the edge

The Tour kicked off with David Goldsby’s demonstration of how National Grid worked with the LEF’s Lewis Richards to use a variety of edge and Virtual Reality (VR) collaboration technologies to envision and empower the field engineer of the future. These efforts have helped nurture a more digital NG culture, while changing the perceptions of Enterprise IT. We will publish this story as a case study in October.

During the week, clients enjoyed numerous ways to experience the power of VR – manipulating objects, steering a drone, walking through a control centre, collaborating with colleagues, and of course all-out sword-fighting – thanks to our visits to Sixense, Samsung, High Fidelity and 3D ICC. Although VR has been around for decades, it has clearly reached a new threshold of affordability and capability. And while many Tour participants were familiar with the use of VR in entertainment, retail and travel applications, the potential in higher risk areas such as welding, surgery and therapy clearly resonated. 

However, there was also a sense that while the promise of VR is great, the technology is still immature, with many vendors seemingly focused more on rendering cool-looking avatars than specific business applications, where human likeness and even human scale are often less necessary. Additionally, Tour participants recognized that today’s VR headsets, although greatly improved, are still too big, too heavy and too hot for extensive use, and that the optimal balance between VR and AR (augmented reality) remains uncertain. Of course, much might depend upon what Apple eventually decides to offer.

Clients particularly enjoyed getting first-hand experience in mashing together various internet of things (IoT) capabilities using IFTTT (IF This Then That).

Delegates were also intrigued by Samsung’s mobile payment innovations, especially its ability to leverage existing magnetic stripe readers. Clients particularly enjoyed getting first-hand experience in mashing together various internet of things (IoT) capabilities using IFTTT (IF This Then That). IFTTT clearly points to a world where the web, mobile apps and the IoT can easily talk to one another on demand, without the need for programming or advance preparation. Finally, from an edge security perspective, clients were impressed by Yubico’s key-based, two-factor authentication, as well as the threat isolation logic that underlies Bromium’s micro-virtualization approach. Microsoft’s decision to incorporate Bromium technology into Windows 10 appears to be an important step forward.

2. Evolving and emerging platforms

Here, there was a nice mix of evolutionary and revolutionary strategies. During our visit to ARM, it soon became clear that the UK-based platform design firm is not content just to be the hardware architect of most of today’s mobile devices (itself an extraordinary achievement). Through its new server and storage designs, it is now nurturing a hardware ecosystem to challenge Intel, EMC and other enterprise data centre incumbents. Clients were impressed by the potential energy, space and costs savings, and can look forward to additional supplier competition in the server marketplace. Overall, the success of ‘British chips’ was a source of much pride among the Tour’s many UK-based delegates, and rightly so.

Of course, many platforms are now becoming more virtual. In this regard, we enjoyed an illuminating presentation and demonstration from Julie LeMoine, CEO of 3D ICC, which a decade ago developed a low cost but powerful virtual collaboration platform called Terf which has recently reached a bit of a tipping point. Terf provides a much less expensive (think $10K) and much more agile alternative to the dedicated company video conferencing rooms that often sit empty and are typically only used by senior executives. Terf is now being used and/or tested by a number of large organizations.

From a more futuristic perspective, clients appreciated our visit to High Fidelity’s trendy downtown San Francisco loft. We were grateful for the extended talk from CEO (and Second Life founder) Philip Rosedale, one of the true pioneers in the VR field, who took us through the past, present and future of the virtual world. High Fidelity’s mission is to build an ecosystem that leverages the power of the world’s personal computers and internet bandwidth to create an almost infinite (and essentially free) virtual space. Think of it as a crowd cloud, based on open source principles. While the applications are uncertain and the project faces many challenges, the company’s ambitions are impressive.

3. Management and control

In a world of billions of connected devices, there are obvious concerns regarding IT deployment, management and security, and many of our visits focused on these issues. For example, MobileIron showed us how the same processes used to manage mobile devices can, if it makes sense, be used to securely manage the IoT, while Space-Time Insights emphasized the importance of integrating today’s data silos to provide real time ‘situational intelligence’ in the face of brontobytes of data. Similarly, Salesforce stressed how only modern cloud platforms can cope with today’s pace of change and deliver the innovative customer experiences that just about every industry is now developing. Fast-growing Docker also emphasized the need for new approaches to speed up deployment and lower costs.

To learn more about the latest management tools, we leveraged our relationship with Andreessen Horwitz (A16Z), whose CEO, Marc Andreessen, founded Netscape and has since become one the most influential venture capitalists in Silicon Valley. A16Z specializes in software firms that take on difficult computer science problems, and we were fortunate to be introduced to three of its leading enterprise software start-ups: Tanium, which seeks to deliver more rapid and accurate asset visibility; Mesosphere, which provides a data centre operating system designed to improve resource utilization, and Databricks, which seeks to simplify Big Data applications by making Apache Spark easier to use. During the patio reception at A16Z’s posh Sand Hill Road offices, many business cards were exchanged, especially with Tanium, which is A16Z’s single largest investment. Many clients were struck by A16Z’s view that out of 4,000 technology start-ups, just 15 firms will generate 90 percent of the eventual returns.

Additional observations, services and acknowledgements

During our end-of-Tour wrap-up session, the consensus was that the biggest ‘wow’ factors were earned by Tanium, Bromium, IFTTT and Yubico (note no VR). Additionally, we were impressed by how positively so many suppliers spoke about Microsoft – especially Windows 10 – with new CEO, Satya Nadella, getting very high marks. This marks a significant change from previous years.

For this year’s Tour we also integrated our Value Chain Mapping framework into many of the company visits. After most sessions, Simon Wardley quickly developed a preliminary map that greatly helped in clarifying the strategic positioning of each firm. We also had an excellent presentation by James Findlay, CIO of HS2 (the high-speed UK rail initiative), which showed us how that ‘massive government start-up’ is using mapping to plan for and meet its demanding IT requirements. Clients interested in exploring this year’s Tour from a mapping perspective should contact Simon or their local LEF representative

It’s important to keep in mind that as our clients come from a diverse range of industries, our Tours tend to focus on firms that develop cross-industry capabilities.

In assessing these firms, it’s important to keep in mind that as our clients come from a diverse range of industries, our Tours tend to focus on firms that develop cross-industry capabilities. But, of course, there are many influential industry-specific start-ups these days. Clients interested in exploring a sector-specific tour – say in finance, healthcare or another industry – should contact their LEF representative.

As always, we thank our clients for committing a full week of their valuable days (and nights). We also need to thank the many companies, speakers and supporting staff who so graciously hosted (and fed) us. Finally, months of LEF effort goes into shaping the Tour, especially by Jane Kingston and Victoria Gristwood (for the countless arrangements and logistics), Lewis Richards (who heads up our Xperience Lab project as well as all things VR), Simon Wardley (for his mapping expertise and deep knowledge of the Valley ecosystem), and of course the Tour’s long-time godfather, Doug Neal

As our Tours typically sell out early, we advise clients interested in our Autumn 2016 Study Tour to book early to avoid disappointment.

JOIN THE CONVERSATION

*{{ error }}
*{{ error }}
*{{ error }}
captcha
*{{ error }}
*{{ error }}
*{{ error }}

DOWNLOADS

Research Commentary

PDF (116.1 KB)

AUTHORS

David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  He is the project lead for our 2017 research into Disrupting ‘The Professions’ – Scenarios for Human and Machine Expertise. David was previously Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  David is the author of multiple research reports, including 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.    

CATEGORIES

21st Century
Adaptive Execution
Assets/Capabilities
Identity/Strategy
Proactive, Haptic Sensing
Reimagining the Portfolio
Value Centric Leadership

ALSO IN THIS CATEGORY

Jaws 2017 – Amazon Takes a Bite Out of Another Industry
21 Jun 2017 / By Bill Murray
Black Swans over Hounslow
09 Jun 2017 / By Glen Robinson, Bill Murray
The Word is Still More Powerful than the Sword Light Sabre in the 21st Century
09 Jun 2017 / By Dave Aron
Strategy in Business – Should I Take the Blue Pill or the Red Pill?
05 Jun 2017 / By Simon Wardley
The Unbearable Lightness of Data/ The Unbearable Heaviness of Data Protection
08 May 2017 / By Dave Aron