Research Library

Experience co-creation: The new frontier of IT

Managers are under intense pressure to create value. Most recognize that there are natural limits to value creation through efficiency in existing operations. Efficiencies must be coupled with innovation and new business development. Internally generated profitable growth is at a premium.

However, even the best firms have had difficulty with innovation-led growth and creating new markets.

Managers need a new and radically different approach to re-ignite the growth and innovative capabilities of their firms.



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