Research Library

Embracing ‘the Matrix’ and the Machine Intelligence Era

In recent years, much of our research has stressed how the combination of the cloud, mobile, social/open communities and the overriding importance of the customer’s digital experience is forcing companies to become much more outside-in, as the centre of information technology innovation moves well outside the walls of the firm. 

This report takes this thinking an important step further. What we have labelled ‘the Matrix’ is the synergistic combination of cloud computing and machine intelligence (MI). Taken together, these two rapidly improving capabilities will increasingly be able to perform just about everything that companies and individuals do, and many things that we cannot. 

Embracing the Matrix and the Machine Intelligence Era 


Executive Summary

PDF (1.1 MB)

Single Topic Report

PDF (5.6 MB)



David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.