Research Library

Building your Firm from the Outside-in – presentation 2

Today’s outside-in dynamics are transforming business leadership and IT management alike. Successful business strategies must increasingly leverage industry ecosystems, open innovation, customer co-creation, sensors, smart products and new sources of collective intelligence. 

To support these capabilities, IT management must embrace the shift away from internal systems toward cloud computing, Software-as-a-Service, Bring Your Own Technology and new outside-in security paradigms.

In this session, David provided an overview of the key outside-in forces, components and challenges. He then presented the results of our recent survey of more than 300 large organizations to show where we are in the outside-in journey, and what to expect in the coming years.


01 David Reid – Introduction

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David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.