Research Library

Building your Firm from the Outside-in – position paper

As the centre of gravity of the IT industry moves outside of the walls of the firm, Enterprise IT organizations must either move with it or be left behind. This will require an architectureand culture that helps the firm to change at the speed of its customers, its markets, and technology itself. IT must anticipate the business change agenda, and use this knowledge to shape its priorities.

In this report, we define what we mean by outside-in, and show how today’s outside-in dynamics are transforming business competition and Enterprise IT alike. 

Outside-in VideoWatch a video that describes how technology innovation is shifting from inside-out to outside-in.

Complete an outside-in self-assessment designed to determine how far along your organization is in the journey to becoming more outside-in.

For help in determining your outside-in approach and focus, contact your dedicated Account Representative.


Executive Summary

PDF (1.8 MB)

Position Paper

PDF (5.0 MB)



David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.