Research Library
Building and Leveraging Advanced Business/IT Relationships

Drawing on case studies and our ongoing research, this report explains how each of the '4P's' has evolved and where they should be applied in today's rapidly evolving IT environment.

It also describes the education courses that we have developed in order to help clients address the organizational and human demands of business/IT relationship management - demands that must be met if IT executives are to provide stronger leadership within their firms and earn their place at the top executive table.

Further information

If you would like to understand this topic further and its implications for your organization and/or learn more about our bespoke BRM education workshops, please contact your dedicated Account Representative.


Executive Summary

PDF (1.0 MB)

Single Topic Report

PDF (12.1 MB)


David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  In this position, he is responsible for research into the Digital Business Strategies domain, focusing on industry disruptions, machine intelligence and related business model strategies.  David is the project lead for our 2017 research into Disrupting ‘The Professions’ – Scenarios for Human and Machine Expertise. David was previously Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  David is the author of multiple research reports.  His most recently published reports include Embracing 'the Matrix' and the Machine Intelligence Era (March 2016) and The Myths and Realities of Digital Disruption (September 2015). An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.