Research Library

Playing Digital – Digital Leadership Playing Cards

The LEF has identified four main roles that Enterprise IT plays in large organizations.  The specific challenges and opportunities within each role have been mapped to one of the four card suits as described below.

Digital Leadership Playing Cards

Each card represents a possible digital ‘play' or initiative to advance the use of IT in your organization:

  • Spades: Peers – Work at the CXO level to shape the digital strategy and value proposition of the firm.
  • Hearts: Partners – Advise/direct the use of IT to support the business change agenda.
  • Diamonds: Promoters – Advocate how new technologies can improve the firm’s speed, agility, productivity and innovation advantage.  
  • Clubs: Providers – Supply the services that the firm requires, with the emphasis on reliability, efficiency and compliance.

The higher the card value the more powerful the play. Although these cards are designed to be used in our Digital Leadership Development and/or Business/IT Relationship Management workshops, companies can easily use the cards for themselves to spur a lively discussion about the role of digital technology in their organizations.



Pack of Playing Cards

PDF (1.7 MB)



David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.