Research Library
A Lifecycle Approach to Cloud Computing – video

These videos sort through the noise and propose that cloud computing is simply the anticipated evolution of specific IT activities from a product to a service world. They examine the benefits, risks, misconceptions, and management challenges associated with this transition, along with the competitive marketplaces and customer strategies that are emerging.

The materials introduce an overall framework for understanding the constant life cycle changes that any organization faces. These distinctly different life cycle changes make 'one size fits all' policies difficult, create ongoing business versus IT alignment challenges, and explain why what's right for one industry doesn't necessarily work for another. They also provide the key to helping organizations surf these constant waves of change:

AUTHORS

Simon Wardley
Researcher
Simon Wardley, based in the UK, is a Researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service helping clients anticipate market and ecosystem developments. Simon’s focus is on the intersection of IT strategy and new technologies, and he is the author of multiple reports including Clash of the Titans – Will China Dethrone Silicon Valley?  where he assesses the hi-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including Of Wonders and Disruption,  The Future is More Predictable Than You Think - A Workbook for Value Chain Mapping, Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy, Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.  From Canon’s early leadership in the cloud computing space in 2005 to Ubuntu’s recent dominance as the #1 Cloud operating system. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.  He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics. Simon is a regular presenter at conferences worldwide, and has been voted as one of the UK's top 50 most influential people in IT in Computer Weekly's 2012 and 2011 polls.    

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