Research Library

2010 Study Tour Report: Surf the Change or be Swept Away - Consumerization, Mobility and the Cloud

The cloud - both internal and external - has clearly started to make its presence felt in the boardroom.  This year's Study Tour showed clear signs of the continued impact of consumerization as well as highlighting areas such as the increase in, and lower cost of agility in computing; the development of services and tools that make cloud computing feasible for everyday use; the rise of social business tools that enable collaboration; the emergence of identity as an enabling force, and last but not least, a sharp new focus on mobility.  The report summarizes what we heard on the tour, and the actions and lessons delegates took away to enable their organizations to better surf the changes ahead.


Study Tour Report

PDF (2.6 MB)



Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.