Research Library

2009 Study Tour Report: Doing Business in the Cloud: What it Means for Cost, Agility and Collaboration

Cloud computing is becoming established, and enterprises around the world are beginning to deploy diverse workloads to public and private clouds, gaining benefits not only in cost savings but also in increased scalability and agility. Our 2009 Study Tour was designed to help delegates explore the issues and advantages of the cloud for their own organizations by visiting some of the leading providers and early adopters of cloud computing. This report summarizes what we heard on the tour, and the lessons delegates took away to guide their organizations' steps into the cloud.


Study Tour Report

PDF (3.5 MB)



Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.