2015 Study Tour Report: Experiencing the Future
The 2015 Study Tour was designed to help participants identify and keep pace with the technologies that will shape the contemporary digital ‘Matrix’ landscape of the future.
Ever since we began our consumerization research a decade ago, we have stressed the importance of hands-on experience, but this need is especially vital in today’s environment of mobility, wearables, virtual reality, social collaboration and the internet of things. We believe that widespread personal usage of these emerging technologies is now an essential part of your firm’s ability to exploit new digital opportunities and defend against potentially disruptive market shifts. Providing participants with multiple means for direct technology experiences was a major goal of this year’s Tour programme.This report summarizes what we heard on the tour from 15 large and emerging technology firms, supplemented by LEF and client presentations, including the themes and insights delegates took away motivated to engage with the future and improve their organizations.