Study Tour

Study Tour 2021: The Ways & Means of Industrialization

One form of disruption deals with product versus product, such as Apple vs Nokia. It is unpredictable and tends to change an industry. We call this substitution. Another form of disruption deals with the evolution of product to commodity or utility. Examples of this include Apple vs Android, servers vs cloud or runtime vs serverless. It is predictable and tends to change societies. We call this industrialization.

Wave After Wave of Disruption

Industrialization doesn't happen overnight. Compute had existed for 60 years before cloud started to change the world. But that didn't stop many of us from being unprepared.

Industrialization has a wide impact. Utility services for electricity enabled Hollywood, Ford and Radio. Industrialization of compute enabled Netflix, Uber and Spotify.

Our perception of rapid change is often because multiple things industrialize at the same time. We forget about the build-up and focus on the present. Virtual reality and 3D printing all started in the late 1960s, but are only now considered mainstream.

Between 2020 to 2030, our perception of rapid change is likely to skyrocket as multiple waves hit us, such as the industrialization of blockchain, sensor as a service, immersive experience, 3D printing, genetic engineering, intelligent agents and printed electronics. This is all becoming ready for the prime time that industrialization brings. And at the same time, society is itself facing drastic changes including climate. You are going to be in the middle of this.

The outcome of attending this tour is about becoming prepared for that future, by studying the industrialization of technology with the disruption of industries.


Based on our experience of previous study tours, we expect that most delegates will wish to arrange their own travel to and from the United States.


Includes 5 nights accommodation (Sunday - Thursday), all meals and receptions, and ground transportation costs associated with all visits. 

Cancellation Policy

In the event of you cancelling either your own or your partner’s registration, you will be liable for any cancellation costs that may be incurred by Leading Edge Forum. If you cancel your registration and your place on the tour cannot be allocated to another delegate, please understand no refund may be payable.

14 March 2021: Welcome and introduction

Hosted by LEF.

Mon AM
15 March 2021: TBC


Mon PM
15 March 2021: SIxense

Site visit to


Tue AM
16 March 2021: Google

Site visit to

Tue PM
16 March 2021: A16z

Site visit followed by drinks reception at

Wed AM
17 March 2021:, Makerbot, BrainCo, Rezilion

Site visits to

Wed PM
17 March 2021: Flight to Seattle


Thu AM
18 March 2021: Microsoft

Site visit to

Thu PM
18 March 2021: Amazon

Site visit to


Fri AM
19 March 2021: Madrona

Site visit to

Fri PM
19 March 2021: Lunch and close

Hosted by LEF.


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