Events

This year, we're undertaking a research project into The Industrialization of Technology. We use this term to mean the shift of a technology from a world of product competition to one of commodities and operational competition. This shift has a known set of impacts, including the co-evolution of practice that enables new needs to be met and new forms of industry, organization and behaviour to emerge. We've all seen this before with the advent of the world wide web evolving to the introduction of the cloud. There are many new waves heading towards us.

One form of disruption deals with product versus product, such as Apple vs Nokia. It is unpredictable and tends to change an industry. We call this substitution. Another form of disruption deals with the evolution of product to commodity or utility. Examples of this include Apple vs Android, servers vs cloud or runtime vs serverless. It is predictable and tends to change societies. We call this industrialization.

Details will be published shortly.