Archived Event

REGIONAL BRIEFING

BRMs Must Add Digital Business Leadership (DBL) Skills to their Toolkit to Remain Successful – New York

The discipline of Business Relationship Management (BRM) is changing.  Traditional BRMs need to add Digital Business Leadership (DBL) skills into their toolkit to remain successful in today’s increasingly digital world.

BRM roles with a high ‘DBL requirement’ will be those seen as true strategic advisors, focused on reengineering the business model, product and service offering or the internal business processes with technology from ‘the Matrix’.

BRMs will still need the attributes of ‘personal power and influence’ and must have a good understanding of personality types and organizational politics, but in addition they will need to hone skills such as creating value through strategy and becoming a digital disruptor.

This half-day conference will showcase LEF thinking on how to define and create value by combining technology and business strategies, and discuss the implications of digital for the organization.

Attending this event will show you how we help our clients:

  1. Create value through technology strategy.  This includes how to define and create value, combining technology and business strategies and how to architect your technology platforms for success.
  2. Become Digital Disruptors.  This includes how to create a digital matrix for your industry and enterprise, what actions a DBL should take once they have the matrix and what skills are required to work in the matrix.
  3. Be personally powerful and influence stakeholders.  This includes how to communicate more clearly with non IT stakeholders, have richer and more business focused conversations, use personality type to influence senior leaders and how to deal with different national cultures and organizational politics.

SPEAKERS
Ed Novak

CIO Advisor, Leading Edge Forum

Ed Novak is a CIO Advisor for Leading Edge Forum and a member of LEF's Business Relationship Management (BRM) instructor team, helping clients drive greater business value through powerful business relationship management.  He is also a global IT leader and CIO Sounding Board Advisor providing transformational consulting and advisory services to global companies.

Kirt Mead

Senior Research Consultant, Leading Edge Forum
Leading Edge Forum

Kirt is a Senior Consultant for Leading Edge Forum, where his research and advisory work addresses issues at the interface between IT and the business, in particular the business relationship management (BRM) role.  He is a leading member of the LEF BRM training instructor team and has developed and delivered programs to many clients both in the US and Europe.  Kirt is the author or co-author of multiple research reports including Leveraging 'The Matrix' - Digital Ecosytem Dynamics and Strategies Outside-in BRM - Turning Relationship Managers into Digital Leaders and Revitalizing the Enterprise Skill Set.

Robina Chatham

Research Associate, Leading Edge Forum

Dr Robina Chatham is a Research Associate for Leading Edge Forum, where she is a core member of LEF's Business Relationship Management (BRM) instructor team, helping clients drive greater business value through powerful business relationship management. Robina is also the author of our report, Raising IT's Game Through BRM.

Ibrahim Jackson

Regional Director, Head of North America, Leading Edge Forum
LEF

Ibrahim Jackson, based in the US, is a Regional Director and Head of North America for Leading Edge Forum. In this position, Ibrahim works with clients across all research domains to use recent research in resolving their most pressing business issues, thus delivering additional value from our network of practitioners and published materials.  Ibrahim is also a core member of the Business Relationship Management (BRM) instructor team.

Ibrahim spent more than 15 years with The Estee Lauder Companies and has been a leader in Business Relationship Management globally, bridging and sustaining strong relationships between IT, global brands and corporate functions.  He has led digital efforts for consumer facing technologies and productivity enhancements for enterprise efficiency. 

Ibrahim holds a BA in Business Management from Kaplan University and is a certified Business Relationship Management Professional and trainer.

AGENDA
16 Feb 2017

A chance to network.

Ibrahim Jackson, Regional Director, Head of North America, Leading Edge Forum 

Kirt Mead, Senior Research Consultant, Leading Edge Forum

The effective BRM realizes that it is not enough to be smart, understand technology and work hard.  They understand that their job is a performance, and that they are on stage every time they meet with their business partners.   In this session, Kirt will discuss proven techniques for raising personal impact and exerting influence so that the BRM is experienced as ‘personally powerful’ by their partners.

Ed Novak, Research Associate, Leading Edge Forum

The first question any BRM or DBL should ask themselves is “How can I use technology to create value for my enterprise and our shareholders or stakeholders?”  In this session, Ed will discuss how to define and create value, combine technology and business strategies and how to architect your technology platforms for success. 

Developing BRM in the Pharmaceutical Industry - Customer Case Study

A chance to network.

Robina Chatham, Research Associate, Leading Edge Forum

Two of the key foundation skills for BRMs are the ability to navigate the stormy waters of corporate politics and how to influence the various stakeholders within their organization.  In this session, Robina will discuss how to deal with the different political ‘animals’ and personality types in order to have a greater impact on business decision making and achieve win-win outcomes.

Ibrahim Jackson, Regional Director, Head of North America, Leading Edge Forum

Many BRMs are held back from becoming DBLs by simply not appreciating how ‘digital’ works; how start-ups are disrupting industries, how to react to that disruption and how to get work done quickly but effectively.  In this session, Ibrahim will share how to create a digital matrix for your industry and enterprise, what actions a DBL should take once they have the matrix and what skills. 

Ibrahim Jackson, Regional Director, Head of North America, Leading Edge Forum

A chance to network.

EVENT DETAILS
Start: 16 Feb 2017 13:30
Finish: 16 Feb 2017 17:30
Location:

W New York - Times Square,
1567 Broadway, New York, NY, 10036, United States


FURTHER INFORMATION

Attendance at this event is open to CIOs, practising BRMs and Heads of BRM functional units from large end-user organizations.

Should you have any questions about the event, please contact Jane Kingston by telephone on +44 (0)7768 643936, or by email at: jane.kingston@leadingedgeforum.com.  


RELATED PUBLICATIONS
Becoming a Digital Disrupter

21 SEP 2016 / IAN COHEN / BLOG POST


Raising IT’s Game Through BRM

08 AUG 2016 / ROBINA CHATHAM, KIRT MEAD / SINGLE TOPIC REPORT


Raising Your Organization’s Digital IQ – Presented on 26 May 2016 at US LEF Executive Forum, Washington DC

01 JUN 2016 / RICHARD DAVIES, DAVID MOSCHELLA, EDWARD HESS, DAN HUSHON, DAN WAKEMAN, BOB BARKER, THOMAS POWER, LEWIS RICHARDS, DAVID GOLDSBY, DAVID REID, IBRAHIM JACKSON, ROBINA CHATHAM, SIMON WARDLEY / PRESENTATION


Playing Digital – Digital Leadership Playing Cards

27 APR 2016 / KIRT MEAD, DAVID MOSCHELLA / PLAYING CARDS


BRMs: Know Your Audience, Meet Them Where They Are and Go Succeed

06 APR 2016 / IBRAHIM JACKSON / BLOG POST


CIOs: "If BRMs Fail, WE Fail"

25 JAN 2016 / IBRAHIM JACKSON / BLOG POST