Wardley Maps

Anticipating market and ecosystem developments so you know where to go and why

Throughout history maps have been essential in just about every strategy.  They help us understand why we take action, how we can outmanoeuvre rivals and where our escape routes are if things go wrong.  Business competition can also be viewed as a landscape, and thus the value chain of customers, suppliers, activities and processes can be broadly mapped.  IT is radically changing the competitive landscape and those firms that see the playing field clearly, will be more likely to anticipate the future and deploy effective strategies. 

How can Wardley Maps help?

Maps help to COMMUNICATE, to CHALLENGE, to PLAN, to LEARN, and to MITIGATE risk.

As a result of working with clients, we have created a two-day mapping workshop that introduces both the principles and basic rules of mapping, and identifies advanced techniques  for gaming the competitive environment to your own advantage.



By undertaking Wardley Maps workshops, your organization will benefit from:

A new technique to aid communication in your organization at a senior level.
Improved collaboration on projects from both a business and IT perspective.
Increased ability to use IT as a strategic weapon in business by exploiting ecosystems and reducing costs.
A mechanism to  minimize risk and conflict in business.
Interested in a Wardley Maps training workshop?



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Wardley Maps Online Course
Learn the fundamental principles of Mapping in our new course
Plan, produce and share maps in our updated open source tool